Atomic Talk Title: Professional Testing is One Thing, Selling it, Another

Successful software products hinge on professional software testing. Yet, this crucial activity is often ignored, seen as replaceable by automation, or labeled as the “number one bottleneck” by those in management. This makes advocating for the value of testing a challenging sell. But, challenging doesn’t mean unachievable. In this talk, Ingo Philipp will share practical strategies to shift management’s view of testing from a cost burden to a valuable success driver.

Talk Takeaways

• Learn how to design and execute a balanced tactical and strategic approach in selling testing to scale your message efficiently and effectively.
• Acquire techniques for managing attainable expectations, cultivating a better-informed, supportive, and productive environment for testing teams.
• Learn how to actively shape the testing narrative in your company, correcting misconceptions and securing its essential role in software development.