TestFlix 2022 - George Ukkuru - The Test Tribe

TestFlix 2022 - George Ukkuru

'TestFlix 2022' - Esteemed Speaker

George Ukkuru

Vice President - Solutions at Test House

Atomic Talk Title: How Usage Analytics Can Improve End User Experience?

It’s no secret: companies are racing to get their products and services in front of as many people as possible. That’s why it’s so important to have a Quality engineering team that works closely with development and business teams to ensure that users can actually use your products or services.

But what if you could get more insight into how your customers are using your site or mobile app? What if you knew exactly which pages were being accessed most often, and which browsers or form factors were being used? You’d be able to make sure those areas were getting the most attention from the end customers right?

That’s where usage pattern analysis comes in. It gives you the insights you need in order to redefine your testing strategy—and ultimately create better products and services for your customers.

Talk Takeaways

  •  Understand the need for gathering usage analytics
  • Ways to extract usage analytics from mobile apps and websites
  • How to generate insights from usage analytics
  • What are some of the potential benefits

Speaker Bio

George Ukkuru heads the Quality Engineering Services for an IT Services company and has more than two decades of work experience. He has worked with several Fortune 500 customers in defining enterprise strategies to align quality engineering with Digital, Agile, and DevOps. In addition, he has experience working with Global Teams driving cross-functional project teams to synchronize their efforts to achieve business goals. He is a keen planner, strategist & implementer with expertise in test automation, digital assurance, UX research, and test data management. He has published several white papers on prominent testing websites and have written three Kindle Books, “Test Automation Best Practices,” Getting Ready to Work,” and “Test Estimation Simplified.”

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Want to know more about analytics? Then don’t miss the talk by Ravikant Jain onHow ‘Product Analytics’ helpful in defining ‘Test Strategy’