Atomic Talk Title: How Usage Analytics Can Improve End User Experience?

It’s no secret: companies are racing to get their products and services in front of as many people as possible. That’s why it’s so important to have a Quality engineering team that works closely with development and business teams to ensure that users can actually use your products or services.

But what if you could get more insight into how your customers are using your site or mobile app? What if you knew exactly which pages were being accessed most often, and which browsers or form factors were being used? You’d be able to make sure those areas were getting the most attention from the end customers right?

That’s where usage pattern analysis comes in. It gives you the insights you need in order to redefine your testing strategy—and ultimately create better products and services for your customers.

Talk Takeaways

•  Understand the need for gathering usage analytics
• Ways to extract usage analytics from mobile apps and websites
• How to generate insights from usage analytics
• What are some of the potential benefits