TestFlix 2022 - Anuj Magazine

'TestFlix 2022' - Esteemed Speaker

Anuj Magazine

Sr. Director Product Marketing at Balbix

Atomic Talk Title: How to write so that others read?

Over the last 2+ years, online/hybrid work became a norm. Most of us professionals have reasonably figured out routines that make us deliver optimal work. Holistically speaking, the adjustment to the new way of working wasn’t limited to work routines, but it was also about embracing new modes of communication and skills.

In the physical world, humans rely on body language to connect and build trust. With most of our communication now happening from behind a screen, the traditional body language signals are no longer visible. The new signals and cues like how an email is written, liking a post, using emojis, responding promptly, etc. have replaced traditional body language.

It has given rise to a new term known as ‘Digital Body Language. Digital body language is so incredibly relevant now, something that cannot be ignored. Of its many constituents, writing skills, in particular, have become quite important in this new work era. Like building any muscle, one must constantly hone writing skills to positively augment one’s digital body language and be more effective as a professional.

How does one nurture skills so that people would always want to read what you write? This is precisely the subject of my talk.

Talk Takeaways

Going into the troves of my experience and experiments as a writer, I intend to share some actionable points focused on: